NCAA MARCH MADNESS

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NCAA® March Madness® Live™ to Provide Fans Portable Access to More than 150 Hours of Live Streaming of the 2014 NCAA Division I Men’s Basketball Championship

NCAA March Madness Live App to be Available on the App Store, Google Play and – for the first time – Windows Store 

Redesigned Suite of Multi-Screen Digital Offerings to Provide Enhanced Fan Experience

NCAA March Madness Live will provide college basketball fans unparalleled multi-screen access to every game of the 2014 NCAA Division I Men’s Basketball Championship, bringing fans more than 150 hours of live basketball on more devices than ever before. Produced by Turner Sports, NCAA March Madness Live will introduce redesigned product features including a new bracket layout, a redesigned GameCenter experience, new Bracket Challenge game and enhanced social features, and will be available to consumers for the first time on the Windows Store, as well as the App Store and Google Play.

Developed in partnership with the NCAA, Turner Sports and CBS Sports, NCAA March Madness Live will offer unlimited live streaming coverage across all screens including online, mobile and tablets to pay TV subscribers throughout the entire Championship. Fans will have access to all games airing live on TNT, TBS and truTV by logging in with their TV service provider information, and all games broadcast on CBS with no registration required. NCAA March Madness Live will offer a temporary preview period giving fans access to live game streaming before login is required.

This year, NCAA March Madness Live will launch from more platforms than ever before including www.ncaa.com/marchmadness, www.CBSSports.com, www.bleacherreport.com, the App Store, Google Play and the Windows Store beginning in March. Additionally, fans can watch games via live streaming on TNT, TBS and truTV’s digital platforms, as well as participating TV provider websites.

The ultimate digital destination for streaming video, highlights, stats, news and social engagement throughout the Championship, NCAA March Madness Live will provide live coverage of all 67 games from this year’s marquee event.  Additionally, for the first time during the NCAA Final Four® National Semifinals (Saturday, April 5), NCAA March Madness Live will provide three distinct feeds of both games to provide unprecedented viewing options for fans – live streaming of the traditional game coverage provided on TBS, along with streams of the team-specific presentations offered via TNT and truTV.

NCAA March Madness Live® Enhancements

  • Expansion to new devices – NCAA March Madness Live will be available on more devices than ever before including – for the first time – Windows 8.1 and the Windows Phone 8 operating system as well as iPhone, iPad and Android 4.0+ operating system.
  • New Bracket Layout – A completely new interface for smartphones and tablets, including more views and functionality and the ability to zoom in on a particular matchup, go directly to live game coverage or view the upcoming schedule with times and broadcast networks.  
  • GameCenter – Redesigned this year, GameCenter serves as a destination for live game streaming, pre-game matchup analysis, live in-game stats, key social moments and fan chat.
  • Capital One NCAA March Madness Bracket Challenge – The official bracket game of March Madness including new designs and feature enhancements on desktop, smartphones and tablets, along with expanded social functionality across all devices allowing fans to join groups, share brackets and chat with friends and other passionate fans via Facebook.
  • Coke Zero NCAA March Madness Social Arena – A forum to extend the conversation surrounding all of the games within NCAA March Madness Live products, fans can follow game tweets, view Instagram photos and – for the first time – Vine videos.  Fans can also participate in chats and keep a pulse on all the key moments of every game. Fans can participate in the social commentary by using the hashtag #marchmadness.
  • TV Schedule – New this year, TV schedule grids will be available digitally to allow fans to plan their day around the Championship schedule. The programming guide – easily accessible via the game schedule or bracket – provides the round, date, time and network for each game.
  • Tournament News – For the first time, fans will have direct access to the latest tournament news and updates – including highlights, recaps and additional information each day throughout the Championship – directly via NCAA March Madness Live.

Additionally, NCAA March Madness Live will once again provide video highlights, full game replays and excitement alerts, as well as fan-favorite features including live game scoring, real-time Championship brackets, personal channel lineup features, real-time game alerts for their favorite school and the “Boss Button.” Fans will have direct access to live radio broadcasts, courtesy of Westwood One, for all 67 games across the collection of digital products.

NCAA March Madness Live Sponsors

Co-presenting sponsors for NCAA March Madness Live are NCAA Corporate Champions AT&T, Capital One and Coke Zero. Additionally, Buick, Capital One and Coke Zero will sponsor the NCAA March Madness Live App for iPhone and iPad, while AT&T, Infiniti and LG Electronics USA will sponsor the Android apps. AT&T will also serve as presenting sponsor for the Windows app. Buick, Infiniti and LG Electronics are NCAA Corporate Partners.

About the NCAA
The NCAA is a membership-led nonprofit association of colleges and universities committed to supporting academic and athletic opportunities for more than 450,000 student-athletes at more than 1,000 member colleges and universities. Each year, more than 54,000 student-athletes compete in NCAA championships in Divisions I, II and III sports. Visit www.ncaa.org and www.ncaa.com for more details about the Association, its goals and members and corporate partnerships that help support programs for student-athletes. The NCAA is proud to have the following elite companies as official Corporate Champions—AT&T, Capital One and Coca-Cola—and the following elite companies as official Corporate Partners—Allstate, Buffalo Wild Wings, Buick, Burger King, Enterprise, Infiniti, LG, Lowe’s, Nabisco, Northwestern Mutual, Reese’s (Hershey’s), Unilever and UPS.

NCAA, March Madness and Final Four are trademarks of the National Collegiate Athletic Association. 

About Turner Sports

Turner Sports, a division of Turner Broadcasting System, Inc., is an industry leader in the delivery of premium sports content across all multimedia screens. Turner Sports’ television coverage includes the NBA, Major League Baseball, NCAA Division I Men’s Basketball Championship, NASCAR and professional golf.  The company also manages some of the most popular sports destinations across broadband and mobile platforms including Bleacher Report and its top-rated Team Stream app, NCAA.com and the critically-acclaimed NCAA March Madness Live suite of products, PGA.com and the Sports Emmy Award-winning PGA Championship LIVE, as well as an accompanying collection of mobile sites and connected device apps.  Turner Sports and the NBA also jointly manage NBA Digital, a robust collection of offerings including NBA TV, NBA.com, NBA LEAGUE PASS, NBA Mobile, the NBA Game Time App, NBADLEAGUE.com and WNBA.com.

About CBS Sports

CBS Sports, a year-round leader in television sports, broadcasts a portfolio of events on the CBS Television Network, including the NFL’s American Football Conference; THE NFL TODAY; college basketball, including the NCAA Division I Men’s Basketball Championship; golf, including The Masters and PGA Championship; college football, including the SEC ON CBS; the U.S. Open Tennis Championships and CBS SPORTS SPECTACULAR. In addition, the division includes CBS Sports Network, a 24-hour national cable network; produces INSIDE THE NFL for SHOWTIME; and partners with CBSSports.com in creating a recognized leader among sports Internet destinations.

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Visit the Turner Sports online pressroom for additional press materials; follow Turner Sports on Twitter at @TurnerSportsPR.