NBA Digital Introduces Brand–New NBA TV Studio, Redesigned NBA.com Home Page & Completely Refreshed Mobile Sites for 2012–13 NBA Season
October 18, 2012
NBA Digital, which achieved double-digit growth across all platforms last year, has set the stage for continued growth and innovation with the introduction of a new state-of-the-art NBA TV studio, a redesigned NBA.com home page and completely refreshed mobile sites for NBA.com and all 30 teams.
The redesigned NBA.com home page will showcase expanded video features and enhanced social functionality with more ways for fans to leverage their social connections across the site. Mobile sites for NBA.com and all 30 teams will also expand video offerings while introducing a new social ticker allowing fans to follow league news in real time.
The NBA, an industry leader in social media, has built one of the largest social media followings in the world with more than 320 million likes and followers.
“We’re excited to enhance the fan experience across all of our platforms,” said Christina Miller, SVP and GM of NBA Digital. “NBA Digital is coming off a record-setting season and we continue to evolve our products to meet the needs of our passionate fans.”
New NBA TV Studio
NBA TV’s state-of-the-art studio – the new home for shows such as Game Time, Fan Night, The Jump, The Beat, Fantasy Insider and more – will feature more than 5,000 square feet of versatile studio space, outfitted with 13 monitors including a 65-inch touch screen. The new studio will also include a regulation basketball hoop, an authentic hardwood court throughout the entire studio, and an expansive half-court demonstration area.
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The redesigned NBA.com will showcase video on the home page through an enhanced video display showing up to six video channels with the ability to watch video directly on the home page without being redirected to a second screen. NBA.com will also incorporate enhanced social features allowing fans to leverage their social connections in more ways throughout the site. Fans will be able to customize the navigation experience to provide easy access to the features most important to them.
Revamped NBA Mobile Sites
The new mobile sites for NBA.com and all 30 teams will also feature more video than ever before and easy, one-click access for fans to locate in-depth NBA content. Additionally, the mobile sites will feature a social ticker connecting fans with league news and information in real time and an enhanced, more elaborate mobile gaming experience.
NBA Digital is the NBA’s extensive cross-platform portfolio of digital assets jointly managed by the NBA and Turner Sports including NBA TV, NBA.com, NBA LEAGUE PASS, NBA LEAGUE PASS
NBA TV, the 24-hour network currently available in 60 million U.S. households, is the destination for more than 250 NBA games a year and critically-acclaimed original programming such as The Dream Team, Wilt 100, Open Court and The Association. NBA TV had its most-viewed and highest-rated regular season last year.